Lamborghini Aventador S Launch Pocono

When you think loud, flashy, V12 exotica, you think Lamborghini. End of story.

Over the past five decades, Lamborghini and its V12-engined supercars have become pop culture icons. Although the brand has actually released a wide variety of cars ranging from stylish GT cars to a 12-cylinder rival for the Hummer, only five models — the Miura, the Countach, the Diablo, the Murcielago, and the Aventador — have been deemed worthy of being one of Sant’Agata’s flagship supercars. 

Lamborghini’s current flagship, the Aventador, has been on sale for more than half a decade. 

For 2017, Lamborghini reworked the supercar to create the new Aventador S with revamped aerodynamics, upgraded suspension, new electronics, and a more powerful engine.

“This is the next generation Aventador as well as the expression of new technological and performance milestones in super sports car development,” Automobili Lamborghini chairman and CEO Stefano Domenicali said in a statement.

“The Aventador S is visionary design, cutting-edge technology and driving dynamics in pure harmony, and elevates the concept of super sports cars to a new level.”

Recently, Lamborghini gave Business Insider the opportunity to experience to the Aventador S on the infield road course of Pennsylvania’s Pocono Raceway.

Here’s how it went.

(Business Insider paid for airfare associated with the trip.)

SEE ALSO: Here’s everything we know about Aston Martin’s $3 million Valkyrie hypercar

The day started with an early morning helicopter ride from the west side of Manhattan to Pocono Raceway in northeastern Pennsylvania.

I stepped off the chopper to find…

… the Lamborghini team and a lineup of brand new Aventadors.

See the rest of the story at Business Insider