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This hasn’t been an easy year for cryptocurrency enthusiasts.

Bitcoin, the largest crypto, is down more than 70% from its all-time highs set at the end of 2017, as regulators look to clamp down on exchanges and tech companies shun advertisements related to the nascent digital coin market.

But Wall Street’s enthusiasm for crypto has not been dampened.

Trading, technology, and asset management executives are leaning in on digital assets and working on projects that could bring them front and center in mainstream financial services.

Business Insider reached out to market participants to identify those at the intersection of financial services and digital assets who are building indexes, launching funds, and trading billions.

We came across many talented people, and this list of 36 people is by no means comprehensive. They work at household names like CME Group, Fidelity, and BNY Mellon, and crypto power players like Coinbase, Kraken, and Cumberland. Their roles range in scope, covering research, trading infrastructure, and investing.

But they all have left their mark on the new market.

Subscribe to read our BI Prime list of the traders, investors, and technologists pioneering crypto on Wall Street.

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